A backlink is a link on another website that goes back to your own site.
In our other blog talking about creating a marketing funnel, we've discussed demand generation, which is an important and pioneering part of your marketing strategy.
Backlinks are usually generated by creating amazing content, and building synergy with other websites or companies so either 1. your content will be discovered and shared organically, or 2. other companies are willing to use your content for their marketing but also giving you a backlink. There are benefits in both.
For more about digital marketing, see our other marketing blogs here