How Small Businesses Can Continue to Cope With COVID-19


Small business owners are often told to prepare for everything. However, it’s hard to imagine that any of us could’ve prepared for COVID-19. This new virus has had ramifications on practically every industry, and small, non-essential businesses had been hit hard. For those still working to keep their companies moving forward, even right now with light at the end of the tunnel, here are some tips from Dali Marketing that could help.


Make Shop Upgrades

If customers still can’t visit, it’s worth the effort to tackle some improvement projects.


  • A fresh coat of paint can make the space look clean and bright as you reopen.

  • It’s also worthwhile to deep clean surfaces and dust in hard-to-reach places. Upkeep will be a breeze once you reopen.


Change Your Approach

Businesses can stay running right now, at least in part, by taking a new approach to old tasks.


  • Many businesses are allowing those who can to work from home. The best way to make sure everyone is on the same page is through a remote collaboration system that fits the workflow.

  • Offering curbside pickup or mail orders, even temporarily, can help retain customers.

  • Here’s how you can revamp your business’s digital marketing approach as the tide turns.

  • Taking care of details like restructuring or filing a formation certificate can give business owners a chance to focus on the bigger picture. California has its own unique set of rules, so do your due diligence beforehand or work with a service.


Reopening Preparations

We all want to be ready and hit the ground running when the all-clear to get back to business comes.


  • Each state and city has specific social-distancing guidelines and how they apply to businesses. Local chambers of commerce can provide all the necessary information.

  • Tape marks to indicate six-foot spacing near the register and limiting customer capacity is a great reopening approach.

  • As more and more people get vaccinated, mask mandates are easing up. Still, it’s best to stay on top of CDC regulations.


There may still be a bumpy road ahead for all of us, but coming up with a solid plan for getting through lockdown and adjusting once it’s lifted will make it easier to navigate. When businesses prioritize employees’ and customers’ safety, they gain trust and loyalty that will stick around for years. Most importantly, continue to reach out to your customers and audience and let them know that you have their best interests at heart. See how Dali Marketing can help with your messaging.


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